Key elements of AtriCure’s social vision and rebrand integration. With my current experience, I’ve been responsible for developing the visual identity of AtriCure’s holistic vision through creative branding initiatives and strategic graphic design. I’ve refined my creative process to efficiently maintain high-quality standards, continually push creative boundaries, and creatively find digital and print solutions for new products that are making a difference in the industry. In order to develop effective creative assets, I make it a priority to actively research and learn as much about the product, its purpose and how it will play a part in the industry as a whole.